ÿþIt's worth discussing the intention of Nike, coupled adidas stan smith white with its brand has consistently excellent copywriting, after people see the great advertisement reflecting the story of the ordinary people, they can't help thinking of the Olympic spirit, and it's also the result Nike expects.As the success of Nike's "ambush marketing", the LOCOG had no reason to eat cooked rice, it would not give up Adidas but ignore the "crossing-border" behavior of Nike. But Nike did do a beautiful thing, even the London Olympic Organizing Committee did not pick out the thorn, thus no reason is there to punish Nike.

Of course, it doesn't contain any player's name, also cannot use any stadium pictures. It is difficult to cause people's extensive resonance seriously so that full-time for micro-blog copywriting and picture team is dispensable.This great marketing is undoubtedly a great success, it makes Nike earn pours and even drive the flow of other brands at the night of "Liu Xiang's injury and retire", leading the micro blogging to adidas rugby an ocean of marketing. However, the incomparable success seems to sound the alarm to the "traditional way of marketing" brands, purely by endorsement and extensive coverage is no longer everything, an accurate delivery with invincible creativity is the way to go out in such a society where the social networking booms today.

In Beijing's Sanlitun, there adidas slip on held the release ceremony of the "Julong Ring" on July 17, 2012. This activity aimed at collecting the 1.3 billion's descendants of the dragon's faith and strength. Afterwards; it is going to try its best to cheer the athletes of China on. In the announcement ceremony of Adidas's "Julong Ring", many Adidas's brand spokesmen all took part in it, such as Fan Bingbing and Yaochen who were international stars, Zhang Zilin who was one of the Miss World, Tianliang who was the former international champion of diving as well as Zhao Ruirui and Yang Hao who were former players of the world volleyball.

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